GINGER DONEL
CREATIVE DIRECTOR • WORLD TRAVELER • LOVER OF MUSIC

CLEVELAND CLINIC
HELP COVID PSA 

Sometimes, one word is all you need to make a big impact. 

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Our client, Cleveland Clinic, came to us with a last minute request right before the holidays to help curb the spread of COVID-19. They desperately needed help as hospitals were well beyond capacity, the staff was exhausted, and there was still seemingly no end in sight with Delta and Omicron variants ravaging the unvaccinated. 

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We had 24 hours to create something we thought would make an impact. And we landed on one, small, simple word that managed to send the media outlets into a frenzy. With millions of mentions and news highlights - our client was featured on a prime time segment on CNN, the ad was featured on the Today Show, Good Morning America, The Rachel Maddow Show, and retweeted by Seth MacFarlane (big fan-girl moment for me).  

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CCO: Jeff Cruz

CD: Ginger Donel

ACD: Corey Krause

AD: Rachel Burt

Copywriter: Jake Parrett