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GINGER DONEL
CREATIVE DIRECTOR • WORLD TRAVELER • LOVER OF MUSIC
COKE STUDIO
GLOBAL LAUNCH
Coke Studio is Coca-Cola's global music platform that highlights up and coming musicians. And we had the pleasure of turning it up to 11 at the Troxy in London.
When it comes to big brand launches, the world is your canvas. From the windows to the walls, to the...inside of the bathroom stalls, nothing is off limits. So we washed the space in red, invited a 16-piece orchestra, and featured new artist performances. All to unveil the new Coke Studio platform and brand video, The Conductor.
GCD: Megan Cross
CD: Ginger Donel
AD: Ginger Donel, AJ Croce
Copywriter: Ginger Donel
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