GINGER DONEL
CREATIVE DIRECTOR • WORLD TRAVELER • LOVER OF MUSIC

We launched Hard Rock Cafe’s new menu and new brand campaign “Legends Only” on social. Our team also created cross platform content that embodies the legendary traits of the brand while appealing to new younger audiences.

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Today's music aficionados live loud and love hard, and our job was to breathe some life into a tired brand look and feel. Over the last 9 months, we focused on music, food, merchandise, and memorabilia and managed to lift brand sentiment, create more social engagements and drive cafe visits. Rock on! 

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CD: Ginger Donel

AD: Liane Hunter
Designer: Kaitlin Stewart, Nate Makuch, Sarah Tuhro, Emilio Santoyo, Ryan Padgham

CW: Jamie Wertherbe, Emily Turner

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