GINGER DONEL
CREATIVE DIRECTOR • WORLD TRAVELER • LOVER OF MUSIC

When DIRECTV and DIRECTV NOW launched Hello Sunshine network, our team rose to the challenge to launch it on all the socials. We created hundreds (possibly thousands) of pieces of social content for Hello Sunshine's debut shows, "Shine On with Reese" and "Master the Mess".

 

We created custom content, reworked clips and BTS footage, launched social activations, supported events, and distributed stills, gifs, micro videos, trailers, sizzles, stories, carousels, and canvases across 15+ social accounts for AT&T, Hello Sunshine, talent and partners. The hustle was real.  

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(But, the true highlight of this project was knowing that Dolly Parton used assets we created to post to her social channels. Be still my fan girl heart. Still swooning to this day.) 

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CD: Ginger Donel

AD: Christina Scamporrino 

Editor: Jerry Spears
Designers/Animators: Emma Trithart, Farah Hall, Sarah Tuhro, Mary Delioussina, Sean Godsey

CW: Thea Lux, Riley Trela

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