GINGER DONEL
CREATIVE DIRECTOR • WORLD TRAVELER • LOVER OF MUSIC

MTV's Video Music Awards know a thing or two about the social space. So does Verizon. The two teamed up and were completely unstoppable, breaking twitter records with more than 3.6 million mentions of #VMA as well as owning all 10 worldwide trending topics during the show. 

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Jim Cantiello was Verizon's sponsored host. He had the red carpet access, but Verizon gave the fans a voice. On the site, fans could record themselves asking an artist a question, then upload their recording to the gallery. Fans voted on their favorite recordings. And Jim asked the winning questions to celebrities on the red carpet. If fans were too shy to record their voice, they could tweet directly from the site to add to the record breaking twittersphere conversation.

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ECD: Carlos Ricque

ACD: Derek Lawler
AD: Ginger Donel

CW: Morgan Hanson

Designer: Santi Saucedo